Traffic whereevery dollarhas a purpose
Over 4 years in paid traffic I built the Golden Ratio launch method: it filters out empty leads and brings only interested clients. My own creative structure and technical launch secrets — results are measured in numbers, not feelings.
45+ successful cases · 30+ niches · 4+ years in digital
Idon'tsellclicks.Ibuildasystemwhereads,creativesandanalyticsworktogetherandbringclients,notjustreach.
Golden Ratio is a launch method that filters out empty leads. An individual strategy for every niche.
Services
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*Some projects are under NDA, numbers on request
Instagram and Facebook that bring clients, not likes
Businesses with an unstable flow of leads, ads that burn budget, or no clarity on which funnels work.
A stable, predictable flow of qualified leads, clear analytics and a lower cost per lead.
Managing attention and demand through Meta: strategy, audiences, creative hypotheses, tests and data-driven optimization.
Not sure where to start? I'll do a free review of your ads
What to improve to reach your business goals
Which channels and funnels aren't working right now
Where you're losing money and clients
Results of mylaunch method
Behind every result is my Golden Ratio method: it filters traffic and brings real clients with a return of 3x and more
Client video reviews
Clients talk about their results themselves — tap to watch.
Client reviews
Why clients choose me
- 01
My own launch method.
Golden Ratio is my method from 4 years in paid traffic: it filters out empty leads and has its own creative structure and technical launch secrets. I'll explain how it works on a call.
- 02
Decisions based on numbers, not feelings.
A data-driven approach: hypotheses, tests and conclusions based on metrics.
- 03
I work in sprints.
I adapt fast, we review results regularly, and every step brings measurable growth.
- 04
I take care of the organization.
The project moves under my control — you see metrics grow instead of drowning in details.
- 05
Clear reporting.
Spreadsheets, statuses, rules, clear agreements and transparent account access.
How the process works
A systematic approach instead of chaotic decisions.
Brief and immersion
I gather everything about the business, product, funnel and current ads.
Audit and research
I analyze the market, audience, competitors and account data. I find growth points.
Audience segmentation
Using my own method I split the audience into clear segments to target each one precisely.
Creative production
I create creatives for each segment and its pain points — using my own creative method.
Technical ad launch
I set up tracking and launch campaigns with clear KPIs and deadlines.
Optimization and scaling
Tests, reports, budget reallocation and metric-driven growth.
Irakli Zukhbaya
Performance marketer · strategist
- 4 years in paid traffic and targeting. Over this time I built the Golden Ratio method, which filters out empty leads and brings only interested clients.
- I run ads for more than 30 niches: IT, psychologists, coaches, logistics companies, gyms, cosmetology clinics and other businesses.
$150 000
of ad budget under management every month
My team
From strategy to filming and editing — we work as one team. We create creatives in a selling style, not just pretty videos.
Strategist
Irakli Zukhbaya
Method, strategy and control of results
Assistant
Gia Chkonia
Ad setup, technical implementation and campaign management
Designer
Sofia Demina
Design of selling creatives, filming and editing
Golden Ratio —the method thatfilters out empty leads
We'll review your project and I'll show how my creative structure and technical launch secrets bring interested clients.
My creative structure and technical launch secrets — on a live call